"Need  Help With Your Internet Marketing Presence?"

Hi,

Do you remember "Build it and they will come?"

When it comes to the internet, that's a lot of baloney. The days of just "building a web page" are gone.

Have you spent money on a web site that produced no bottom line results?

Have you ever noticed how internet things that sound really easy turn out to be NOT SO EASY?

Having a solid, high selling web presence is one of those things. There are horror stories about people that spend thousand and thousand of dollars to develop a great looking web site that produces no results in terms of sales... and that's because the "Build It And They Will Come" approach just doesn't work any more. You can't just get a web guy to throw together an attractive web site and expect that's enough to become a recognized presence on the internet... and it sure won't make sales.

Even Search Engine Optimization (SEO) is starting to not work that great. Why? Because there are so many different web sites today in your target market that the competition is fierce and if your web site is new it probably won't even get noticed no matter how good it is. The old strategy of just finding the right keywords and putting them on a web page only works for very narrowly defined target markets.

In today's internet, the real challenges are...

	Developing a comprehensive internet strategy for attracting viewers, getting customers, making sales, and making more sales
	Creating a compelling web site that gets viewers to actually take an action like buying your product or contacting you
	Getting people to see your web site among the millions of other web sites
	Building followup trainings to ensure customer satisfaction with the products and services they buy
	Designing email sales campaigns that get customers to buy from you again
	Ensuring that the entire web presence business plan is profitable

It all starts with the right planning...

Building an effective web site has got to make financial sense. There's not much point in building a web site that doesn't end up making you money or effectively getting your message across. It's critically important to do the up front homework to know how many people are looking for you, your product, or your type of service... and you've got to know what your web competition is. How many other people are trying to get those customers to look at their web pages... and what are they saying to get those customers. It like having a retail store and driving around to see what your competition in the neighborhood is. How do your competitors get customers to come in the door? Once you know that we can plan your web site together to effectively attract your target market.

Choose the right kind of web site...

It may surprise you to discover that most people build web sites that are lousy for doing the job they are intended to do. There are a few basic types of web sites.

• Electronic Brochures - as the name implies, these are sales brochures put on the internet. They have great graphics and are extremely attractive. But they're expensive to produce and work best when you contact your customers in person first. They don't do such a great job of actually selling a product or service to people who find you on the internet. They're really all about image.
• Sales Sites - place emphasis on getting people who find your site through the internet's elaborate search capabilities to take some action like buying your product or contacting you.
• Catalogs - contain a number of different products, similar to a catalog you receive in the mail. These are great if you already have an established brand that people look for.
• Blogs - are most effective when you want to communicate with your target market on a regular basis. They're kind of like a regular newsletter. They are very effective for social marketing.
• Libraries - are focused on providing education and information to their readers.
• Social Sites - Today it's possible to not have a traditional web site and just market directly on social sites like Facebook.

The heart of an effective web site is good copy writing...

Look, it's simple... language is the only way you've got to communicate with people whether your using text, audio, or video... or even talking to them face to face. The more effective the language is at getting your message across, the more effective your web site will be at getting people to buy something or contact you.

A basic fact of the internet is that Content Is King. People come to the internet to get information, and if you provide the best information you will win. So've you got to design your web site to provide good information to potential customers.

It's all about video...

The single most effective thing you can do on your web site is to use video. Video has 4 huge advantages.

• It keeps people's attention. On the average people decide whether or not to read a web site in 7 seconds or less. Video dramatically increases that time. There is more time for you to get their attention and deliver a message that will keep them on your web site.
• People prefer video to text. It's easier to watch that it is to read.
• You can demonstrate your product or service on video. This means they can "kick the tires" even over the internet.
• You can establish a face to face trust relationship between you and your customers without ever actually meeting them.

Bottom line... you've got to have video on your site. Sites with effective video win over sites without video. And effective doesn't mean a Hollywood production. It means a simple authentic video that gets your message to the customer as if they were talking to you in person.

Plus, video is one of the most effective ways to get found in the search engines, and you've got to get people to your web site!

If people don't see your site you won't get new customers...

The whole point in creating a web site is getting people to see it. Let me tell you a few secrets...

• Just building a web site won't get your site viewed!
• Pay Per Click is usually too expensive unless you've got money to spend!
• Search Engine Optimization (SEO) is dying a slow death!

That means that the ordinary ways of getting your web site looked at don't work as well as they used to. Today two of the most effective techniques are:

• Riding the coat tails of other highly popular sites like YouTube.
• Getting recommendations in the social networking sites.

Take a few minutes to look around and see some possibilities...

I really appreciate your taking a few minutes of time to check out the rest of this web site and find out a little bit about me. I know your time is valuable so it means a lot to me. Here's what I suggest.

• Click on Copwriting to see examples of web pages and read copy I've created that have effectively worked at getting viewers to take an action like leaving contact information or buying. See examples of my dialog style writing.
• Click on Web Sites and see a few of the web sites I've created. These sites are all effective at delivering information to viewers once the sale has been made.
• Click on Books to see the books I've written and read examples of my more formal writing style.
• Click on Videos to see examples of effective videos I've created that get the message to the viewers.
• Click on the Video Links on this page to see example of training videos I've created.

I can help you in a lot of ways as the examples on these pages show. Let me list a few for you.

	Project Management
	Copy Writing for Effective Internet Sales
	Web Site Planning and Monetization
	Blog Contruction
	Internet Marketing Training
	Search Engine Optimization Strategy and Execution
	Pay Per Click Strategy and Execution
	Internet Video and Podcasting

Don't hesitate to contact me.

Thanks

Ron